FDA orders Juul Labs to remove products from US market

(CNN) The US Food and Drug Administration has ordered Juul Labs Inc. products to be removed from the US market as the agency issued marketing denial orders for its vaping devices and pods.
Juul devices and four types of pods -- tobacco and menthol-flavored -- cannot be sold or distributed, the FDA said, and "retailers should contact JUUL with any questions about products in their inventory."
"As with all manufacturers, JUUL had the opportunity to provide evidence demonstrating that the marketing of their products meets these standards.
The FDA action focuses on importation, distribution and sales, not individual use, and it "cannot and will not enforce against individual consumer possession or use of JUUL products or any other tobacco products."
In other words, the company could sue the FDA, and if a stay is issued, that would allow Juul products to remain on the market while the company appeals the FDA's decision.
'The most significant step'In the past, Juul Labs Inc. has sold some of the most popular vaping products in the United States, especially its flavored products.
While e-cigarette products have been on the market without authorization, they have grown in popularity among young people, leading to a vaping epidemic in high schools nationwide.
Many public health experts now say that the FDA's decision on the marketing of Juul products has been a long time coming.
Last year, in October, the FDA for the first time authorized e-cigarette products -- giving permission to R.J. Reynolds to sell three of its Vuse vape products.
"All tobacco products are harmful and addictive and those who do not use tobacco products should not start," the FDA said in a statement at the time.
In March, the agency said it had taken action on 99% of the nearly 6.7 million e-cigarette products that were submitted for premarket authorization.
The agency said it had denied authorization to more than 1 million e-cigarette products.