Newchip Accelerator Stresses the Importance of Storytelling in Marketing

Newchip Accelerator, a company based in Austin, TX, has recently released a blog post that emphasizes the importance of storytelling in marketing. Marketing is a vital component of a startup company because without it, the company will hardly make any sales. And without sales, there won’t be revenue, which is the life blood of a company, especially those that are just starting up. In the article recently published on the blog site of Newchip Accelerator, startup entrepreneurs learn how they can use storytelling to enhance their marketing efforts.

Keagan Wernicke, COO at Newchip Accelerator, says, “The value of storytelling in marketing cannot be emphasized enough. It can be the difference between staying where you are or reaching brand new heights. Your start-up will begin to thrive once you take advantage of the power of storytelling in marketing. People want to invest in people, so make sure to find your story and start telling it. For more help with boosting your new business and great marketing tips, make sure to get in touch with start-up experts at NewChip Accelerator today.”

storytelling in marketing

Storytelling is essential in marketing because it tends to grab people’s attention. People love to listen to stories and businesses can use them to connect effectively with their target audiences. A good marketing technique is knowing what the target audience needs and how they can benefit from the company’s product or service. Telling a story to demonstrate this benefit to potential customers will allow the target audience to take notice of the company, particularly with how their product or service can benefit them. When people realize how a particular product or service can be used to solve a particular problem or offer them something that is valuable, they will buy. Entrepreneurs can learn these things in the online startup accelerator programs offered by Newchip Accelerator.

The use of storytelling in marketing also makes the startup company stand out. This is because telling a unique story that grabs the attention of people makes them become interested in the product or service, and the company, and will make the company memorable. When people need the product or service, they will remember that company and will likely make a purchase. This is because a story connects with the emotions of people.

Studies have shown that emotions are more powerful than logic or reasoning in encouraging people to buy. They are likely to be logical reasons why the product or service is a good buy for people but unless they are moved by their emotions, they will stall and may end up not buying after all. A story allows them to connect with the product or service emotionally and this will often lead to a buying decision.

The article encourages entrepreneurs to find their story and determine how they can use that for their marketing efforts. They may find it easier to do such things with the help of the programs offered by Newchip Accelerator. The company has expert mentors who can guide startup entrepreneurs in such endeavors to boost their chances of surviving in the world of entrepreneurship.

Newchip Accelerator has an Accelerator Program that functions just like an Executive MBA program that participants can take part in after work hours every week, and they can work on the assignments at their own pace.

Newchip Accelerator is in the business of helping startup entrepreneurs. They offer various programs, such as the Bootcamp and Pre-Accelerator, Pre-Seed Accelerator, and Seed & Series A Accelerator. But unlike accelerators that usually require the entrepreneur to give up 5 to 10 percent of the startup, they’re 100 percent equity-free. And regardless of where the entrepreneurs are in the world, they can participate in the online and remote programs of the Newchip Accelerator. Entrepreneurs will also be able to establish their startup and fundraising roadmap with the help of their expert mentors and then connect with their global community of angel investors, founders, and venture capitalists.

Entrepreneurs who are looking for an Austin startup accelerator can check out the Newchip Accelerator website, or contact them through the telephone or via email.


For more information about Newchip Accelerator, contact the company here:

Newchip Accelerator
Keagan Wernicke
707 E Live Oak St Unit 1, Austin, TX 78704