Blue Interactive Agency Launches New Website for Yacht Brokerage

Fort Lauderdale, FL- Blue Interactive Agency, a digital marketing company based in Fort Lauderdale, FL is excited to announce the launch of its latest client website

When John Booysen, a successful Fort Lauderdale-based yacht broker, decided to take the leap and start his own company, he turned to Blue Interactive Agency for help. Together the digital marketing firm and the yacht broker have created a cohesive brand with a clear message and a strong online presence.

Mr. Booysen was referred to Blue by another yachting professional whose business had seen tremendous growth with the marketing agency’s help. John reached out and a creative meeting was scheduled so that each company could learn more about what makes the other unique.

Mr. Booysen came to Blue with a name and a clear vision for his company. It would be called Aspire Yacht Sales (AYS) and it would fulfill a need in the yachting industry for a brokerage that aspires to build lasting professional relationships with its clients. Mr. Booysen’s prior success as a broker was based on his strong core values of honesty and integrity. He had built lifelong friendships with his customers by earning their respect and trust. Aspire would be founded upon these same principles. Mr. Booysen just needed a great marketing company to help him communicate his message and attract customers looking for a full-service brokerage like his. “I came to Blue to help formulate a website to market my new business in yacht brokerage providing a unique service of customer relationships”, Mr. Booysen said.

In initial creative meetings, the team at Blue asked a lot of questions and listened intently to what John had to say about his company. They gained a clear understanding of Aspire’s founding principles and what would make it stand out from its competitors. They learned that in addition to focusing on customer service and ensuring clients became lifelong boating enthusiasts, Mr. Booysen wanted AYS’s branding to highlight the lifestyle and the adventures that are possible when exploring the world on a yacht.

At the same time, Blue was able to communicate to Mr. Booysen what makes their services stand out. The team explained that many agencies would be able to build Aspire a great-looking website. What Blue could provide that others could not was next-level expertise in the field of search engine optimization. They explained that they would build him a beautiful modern website, with all the functionality that he was looking for, and that it would also be totally optimized to achieve a high ranking in search engines like Google as quickly as possible.

Many companies make the mistake of hiring a marketing agency purely based on web design and then struggle to actually produce new customers from their site. It's easy to make this mistake because businesses aren’t aware of the many unseen factors that go into how Google sees and ranks a website. Things like how quickly pages load, whether it works well on mobile devices, the organization, structure, and many other factors all influence how Google will apply its algorithm to a website. There’s a lot to know about what makes a website perform well, that’s why Blue operates from the philosophy, “You know your business, we know digital marketing.”

John Booysen knew the purpose of his website was to help grow his new business. He needed to build brand awareness, attract new customers, and also provide a user-friendly platform on which buyers and sellers could advertise and browse yachts for sale. The decision to hire Blue was made and the team got down to work.

In addition to the website, Blue’s creative team also designed a logo and business cards for Aspire. The colors and style of the logo became the foundation for the aesthetic design of the website.

Today, Blue and Aspire are both proud to announce that the final site has launched and it's a huge success. The website is the product of collaboration and clear expression of the client’s voice and unique selling propositions, and it evokes the spirit of adventure that Aspire was hoping to convey. The site seamlessly integrates IYBA, the MLS of the yachting industry so people searching yachts for sale can enter their search criteria and see results right on the Aspire website. As promised, the site is beautifully designed and most importantly built for excellent functionality and performance.

“I’m very happy. My website has turned out fantastic and I certainly would recommend Blue to anybody that comes in my path,” Mr. Booysen said. Blue has been investing into infrastructure quite heavily by bringing on new staff and a new VP. Learn more about Blue Interactive Agency by visiting their website or by visiting their Fort Lauderdale Google My Business Listing.


For more information about Blue Interactive Agency, contact the company here:

Blue Interactive Agency
608 SW 4th Ave, Fort Lauderdale, FL 33315
608 SW 4th Ave, Fort Lauderdale, FL 33315