The Rush Brothers: Conquering e-commerce with Piper Lou
Piper Lou is America's #1 choice in unique and quirky gifts for any occasion. At least that seems to be the consensus from Piper Lou Co-Founders Keegan and Corey Rush, as well as 1.5 million customers that have ordered from them since 2016.
Google searches for "unique gift ideas" and "best gift ideas for the person who has everything" are consistently high, especially during the holiday season, and Piper Lou is the leader in this space, killing it with their "as real as it gets" drinkware, glassware and apparel offerings. The Rush brothers have always focused on creating offerings that allow customers to personalise things in a matter they want, and the brand Piper Lou really pushes that narrative with over 50 fully customizable products!
The Rush Brothers have always had a pioneering spirit, especially when it comes to marketing uniquely-designed apparel and gift ideas online. They have also also inspired others. As Ronnie McKenzie from torehacks.com wrote:"Keegan and Corey are the industry kingpins, the Titans of t-shirts, the professors of print on demand, the kings of our industry. I owe a lot of my own success to these guys as Keegan was our original coach back in the day when we were learning how to sell on Teespring."
The Brothers helped train sellers into power sellers. People who would sell hundreds of units, with their help would transform into selling tens of thousands of units. While Teespring allowed them to sell millions of units and help others break through the barriers when it came to scaling an e-commerce business, they applied this knowledge to form their own brand in Piper Lou which has now reached over 1.5+ million customers world-wide.
Of course, the business has had its shares of ups & downs over the years battling with the meteoric growth of the company. 2020 brought a Global Pandemic as well as a mountain of orders for Piper Lou. The Brothers were able to steer the ship towards an explosive year of sales despite the pandemic. The Marketing Agency they started in 2014, Blue Pack Marketing, also saw tremendous growth. The agency specializes in developing and running brands for famous celebrities, athletes, influencers, politicians, etc. in the very same manner that they run Piper Lou. "We are able to apply the fundamentals of how to run a very successful brand, to our client stores quite easily. It serves as a blueprint for how to help these celebrities run their own brands to capitalise on their influence in the market." said Keegan Rush
Celebrities and Athletes have the benefit of being widely known. Where Piper Lou stands out from the crowd is in it's ability to have fun. "All other brands are scared to have fun. Not us. Sarcasm runs through our veins and we're not afraid of saying what others are thinking" said Corey Rush.
With E-Commerce booming and the brother's intelligent approach to online retail, Piper Lou & Blue Pack Marketing are set to grow exponentially in 2022 and beyond.
Piper Lou: www.piperloucollection.com
Blue Pack Marketing: www.bluepackmarketing.com