Olivia Wilde - The Upcoming Celebrity To Support the 'I Follow Ukraine' Campaign?
Celebrities are growingly speaking out in support of Ukraine. Celebrities who have used their names to increase charitable donations to Ukraine have received a lifetime of gratitude from the country's officials (think Ben Stiller, Angelina Jolie, Sean Penn and Liev Schreiber).
How Can Celebrities Help Ukraine
One well-known person who supports charitable causes is Olivia Wilde. She is the ideal candidate for a new fundraising initiative created in collaboration with CharityStars to support President Zelensky's fundraising platform UNITED24.
People have been willing to exchange money for time or lunch with "celebrities" for almost as long as the concept of "celebrity" has existed.
But the idea of a celebrity charity auction is relatively new and Ukraine is in desperate need of celebrity endorsement to continue to shine a light on their ongoing predicament.
If only they knew how, adoring fans would gladly pay good money to receive a "like" or "follow" from their heroes while also helping a good cause. That is precisely the concept behind the 'I Follow Ukraine' campaign.
"I Follow Ukraine" Concept
The concept is simple to grasp. Celebrities donate a social media "follow" that can be purchased at auction to support Ukrainian Medical Aid initiatives.
Funds raised will be transferred to the "Medical Aid" direction of UNITED24 to cover the procurement of medication, vital healthcare supplies, and critical medical equipment such as anesthesia, operating and X-ray machines.
"We were inspired by Ricky Martin who was so involved in helping Puerto Rico rebuild after hurricanes that he asked many of his celebrity friends to join his campaign. Our idea, based on Ricky Martin's philanthropy, is very simple - celebrities donate a social media follow for auction. The ideal scenario? If all of this goes viral like the ice-bucket challenge, we will help our country with medical aid funding," says Mr Zakrevskyi, the Head of I Follow Ukraine campaign.
CharityStars spokesperson Erika Visentin said, "it is critically important that the war does not lose importance in the media - it has not stopped yet and it's still there. Ukrainian people need our help and celebrities can make a huge difference."
Celebrities register easily and indicate that they want to participate in the "I Follow Ukraine" campaign. CharityStars, working to benefit President Zelensky's UNITED24 fundraising platform, will take care of the rest.