Kale My Name: The 200-Dollar Business Plan That Turned Into a Million-Dollar Success

Nemanja Golubovic was born and raised in Montenegro. He graduated with a degree in public relations in Mexico. Golubovic already spoke four languages and lived and worked in several different countries before immigrating to the US in January 2015.

When he got to the states, Golubovic worked in the restaurant industry, starting as a host then later as a server and bartender. Because of his diligence and hard work, he got promoted to floor manager and, finally, to general manager of a very busy downtown restaurant in Chicago.

Eventually, Golubovic was inspired to start his own restaurant, a dining place that will serve the most delicious, plant-based meals to vegans. He would call it Kale My Name. With his business plan, Golubovic projected $200 to $300 in daily sales when it opened its doors for the first time in Chicago in April 2020.

However, within two years of its existence, Kale My Name has made more than $4M in sales. This made it one of the most successful vegan restaurants in America. On their first weekend, Kale My Name went through 500+ to-go bags, which he originally purchased thinking it would last him 3 months.

Since they began serving their highly rated plant-based dishes, Kale My Name has received numerous five-star reviews on Yelp, Google, Facebook, GrubHub. They received their first nominations in the Chicago Reader for Best Vegan Restaurant and Best Soup in Chicago. On VegOut Magazine, Kale My Name was nominated to be the best vegan restaurant in the country while VegNews Magazine nominated them to be best vegan casual restaurant in the United States.

Top-Rated.online awarded them a trophy for being the top vegan restaurant in North Chicago and, in 2021, Kale My Name won Best Vegan Restaurant of Chicago in the Chicago Reader.

Kale My Name has garnered a following from both everyday vegans to celebrities and personalities. American actress, Tabitha Brown, from the Showtime series, The Chi, is one of them. She fell so in love with Kale My Name's delicious dishes that she decided to team up with Nemanja Golubovic and create a second branch in Los Angeles in December 2021.

"My goal is to have at least one Kale My Name in every state here in the US," Golubovic stated. "I want to bring different options to the world and change the way people see plant-based food one meal at a time."

Kale My Name continues to wow their customers with their mouth watering meals and exceptional service. Because of their dedication and commitment to serving the best plant-based food, It is no surprise that they have become a million-dollar company.


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