Hitmaker CEO Tony Bucher Wants to Help Artists Win
For casual music fans, his name might not ring any bells, but people in the music business know Tony Bucher as a true example of a winner in everything he does.
He's not just the CEO and President of Hitmaker Services, which has been involved in over 300 Billboard Top 200 projects since 2016 and has delivered creative marketing to clients including Sony, Universal, Atlantic, Warner, Netflix, Amazon, 300, eOne, and more. He is also the founder of New Wave Distro, a digital distribution platform that gives artists and labels complete control over their catalogue and releases while also providing significant marketing support.
But before all that, he was just a normal college kid at Purdue University. After getting his degree in business management, he worked for a few years before starting his first company, BC Forward (formerly known as Bucher & Christian), an Indianapolis-based IT firm. In 2004, the Indianapolis Business Journal named him as one of the 40 top business people in Indiana under the age of 40. BC Forward had grown to become the largest privately-owned IT company in the state and the third-largest in the Midwest by the time he left in 2008, with $55 million in revenue and clients such as Eli Lilly, Proctor and Gamble, and others.
In 2009, Bucher launched Gracie Productions, which grew to become the fifth-largest independent music company in the United States, with clients such as Universal, EMI, MTV, NBC, and others. Eminem, Lil Wayne, Carrie Underwood, and Taylor Swift are among the artists with whom he and his team have collaborated.
With all that previous success, Tony Bucher is still hungry to seek out new artists and opportunities. He launched Hitmaker Services to discover new and unknown performers, songwriters, and producers and give them the push to get them to the next level: the global stage.
His main driving force is to allow indie artists to compete at the same level as major label artists.
"I look at submissions with the goal of assisting the artist in monetizing each part of what they send me. I might be looking at sync or a single perspective. I also consider things like whether or not this would make a good clip, ringtone, or something we could promote on streaming services like Spotify. So I try to look at each artist's or producer's material in terms of how I can best assist them in monetizing that particular song."