CEO SPOTLIGHT: Hitmaker's Tony Bucher Wants The World To Hear Your Songs

Like countless millions on the planet, Anthony Bucher loves music. He has a playlist for everything he does throughout the course of his day. But unlike most people who share new tunes with friends and colleagues, when Tony falls in love with a song, he can help turn that track and its artist into the next global phenomenon.

He can do all this because Bucher is the CEO and President of Hitmaker Services. Under his leadership, Hitmaker has been involved in 300 Billboard Top 200 projects since 2016. His clients include Sony Music, Universal, Warner, Atlantic, eOne and more. Bucher also runs New Wave Distro, a new digital distribution platform that gives artists and labels the power to control their catalogue and releases while providing major marketing services.

Tony has come a long way since graduating from Purdue with a degree in Business Management in 1995. In 1998, he co-founded BC Forward--an Indianapolis-based IT firm without venture capital funding. Ever the strategist and visionary, his goal was to build a regional consulting firm that focuses on high-quality client service at a fair price. In 2004, the Indianapolis Business Journal named him as one of the 40 top business people in Indiana under the age of 40. By the time he left a decade later, BC Forward had evolved to become the largest privately-owned IT company in Indiana and the third-largest in the Midwest, with $55 million in revenue and clients including Eli Lilly, Proctor and Gamble, and others.

Sometime around 2008, Bucher also bought and became CEO of EZ Show Network, a leading provider of out-of-home (OOH) advertising solutions. He brokered a 10-year exclusive contract with America's largest educational bookstore chain, Follett Higher Education. Tony also inked advertising deals with global brands like Adidas, Lions Gate, and various media companies, before selling to Atlanta-based 3 Feet Media in 2009.

In 2009, Bucher transitioned into the entertainment industry by starting Gracie Productions, which became the fifth-largest independent music firm in the US, with customers such as Universal, EMI, MTV, NBC, and others. He and his team have worked with independent artists as well as mainstream acts like Eminem, Lil Wayne, Carrie Underwood, and Taylor Swift.

When asked about what Hitmaker Distro looks for in a track or artist, Bucher has this to say:

"I approach submissions with the goal of assisting the artist in monetizing each part of what they send me. I might be looking at sync or a single perspective. I also consider whether this would make a good video, ringtone, or something we could promote on streaming services like Spotify. So I try to look at each artist's or producer's material in terms of how I can best assist them in monetizing that song."

Cody Patrick

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