Allen is not only a star on and off the field in Buffalo, but the NFL quarterback is now also one of the league’s most sought-after athletes for endorsements and highly ranked among the league’s performers and earners.
The local market has been flooded by alcoholic beverages with names that play off the Bills and a few of their most popular players and some of the longtime sayings and mottos of the franchise.
The fourth iteration of a cereal highlighting the Buffalo Bills star quarterback and raising money for John R. Oishei Children’s Hospital has been released.